Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions

Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA.

from Search Engine Roundtable https://ift.tt/3oayse5