Google: Lead Gen Forms Or CTAs Can Sometimes Be Seen As Ads When...

Google's John Mueller said that sometimes Google can treat a large lead generation form or call-to-action as an ad if the content on the page is not on the same topic as what is in the lead gen form or CTA. And when that happens, Google may say there is an ad pushing down the primary content of the page and thus it may be impacted by the old page layout algorithm.

from Search Engine Roundtable https://ift.tt/3z6pbWh