Google Drops FLoC For Topics API With 300+ Topics

Surprise, surprise - Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so categories. Yep, FLoC is a FLoP.

from Search Engine Roundtable https://ift.tt/3IB7PG4