Google Now Using MUM For Detecting Personal Crisis Searches & BERT For Detecting Shocking Content

Google promised to let us know when they expand when they use MUM in search and Google did just that yesterday with this new announcement. Google announced how they are using MUM for better detection of queries around personal crisis. And Google also said the search company used BERT to reduce unexpected shocking search results.

from Search Engine Roundtable https://ift.tt/RyQ4OJK