Google Ads Performance Max Working On & Investing In Decreasing Invalid Leads

There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads end up being invalid. Ginny Marvin, the Google Ads Liaison, said Google is "working to address concerns about invalid leads and are increasing investment in preventable measures."

from Search Engine Roundtable https://ift.tt/5d0eovJ

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