Google's John Mueller said that if your website is www.domain.com and then you decide to canonicalize it to the non-www, so it goes to domain.com from www.domain.com - that change would not have a big impact on your rankings. He wrote on Reddit, "This won't cause problems with search visibility / rankings / indexing: when the canonical URL switches, it just switches."
from Search Engine Roundtable https://ift.tt/Oysxvq8
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