Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions

Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA.

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Google Bike Analytics Chart On Physical Wall

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Programming Note: Offline For Simchat Torah

I will be offline completely for the holiday of Simchas Torah on September 28th and September 29th, Tuesday and Wednesday. Any stories published here will be scheduled and written beforehand and not posted live...

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Daily Search Forum Recap: September 27, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Vlog #139: Charley Spektor On Importance Of Link Building For Home Depot

Charley Spektor is the co-founder of Saratoga B2B Group and has a very deep and rich career in digital marketing, from working at IDG, TechTarget, Cheapflights...

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