Handstand At Google Office On First Day Back

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Daily Search Forum Recap: November 5, 2021

Here is a recap of what happened in the search forums today...

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Search News Buzz Video Recap: Google November Spam Update, Desktop Page Experience, Penguin Algorithm, Google Business Profiles, Google Ads & More

It turned out to be a busy week because we have a confirmed Google search algorithm update - the November spam update that is rolling out. I posted my monthly Google webmaster report as well...

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Google's Reaction To Using significantLink Schema

There is a schema property named significantLink which is a way to communicate in your markup "one of the more significant URLs on the page." Ryan Jones asked John Mueller of Google how Google may take any hints from that schema property. Here is how John reacted to that.

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Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said "if CTR were what drove search rankings, the results would be all click-bait. I don't see that happening."

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